DUBAI EXPO - DP WORLD PAVILION
Developing and overseeing the design language across all graphic communications from interiors to print and marketing as well as storyboarding and graphic design for the variety of digital touchpoints throughout the pavilion.
DP World were one of the major sponsors of Dubai Expo 2020, the Flow Pavilion was a 5 story building housing five galleries based on key messaging – Connectivity, Mobility, Sustainability, Opportunity, Flow. A digitally interactive waterfall ran through 4 floors of the building and along with it’s giant LED screen became a hero installation with the pavilion attracting 1 million+ visitors and 2 million+ digital interactions over 6 months.
Agency: The Open Lab