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Under Armour Coldgear

Art direction, design and visuals for Under Armour's immersive experience to celebrate the NFL International series in Frankfurt. Showcasing Under Armour's heritage from creating the first performance-fabric baselayer and developing into a major global sports apparel brand. Selected guests were taken on a journey through the history of Under Armour and pivotal moments that shaped the brand with Under Armour Founder Kevin Plank speaking on how he developed the first prototype.

Agency: The Space Between

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